Sarah Gayden is an IFBB Bikini Pro athlete, owner and manager of a California based fitness apparel company, a fitness-centered chef/cook, and also coaches for posing.
What is Mon Ethos?
Mon Ethos offers brand management services that help athletes Earn More and Get Discovered. We represent athletes and talent to help them build brands, establish a digital footprint, and help them grow a bigger platform and fanbase. We create opportunities for athletes, brands, and businesses by bringing them together for generating high-quality content for specific audiences.
Why Do Athletes Need A Website?
Gain More Opportunities. Having your own website provides a lot more opportunities. Fans will follow your every move on your website and social media, and you never know who’s watching. For example, one of your biggest fans might be an executive for a Fortune 500 company who is interested in working with you or having you market their product.
When you think about the modern-day professional athlete, what words come to mind? Activist? Philanthropist? Influencer? Business Person?
The world that we live in today has transformed the way we look at athletes, and people of high recognition, as I have pointed out in multiple different ways, throughout multiple different articles.
It has given them a bigger platform, allowed them to carry and express their own message and narrate their own story.
It has put them in control, but at the same time, it has allowed others to voice their opinions and say negative things about these athletes, whether these things are necessarily true or not.
Your sport is a fun, engaging kind of activity. It’s also a good business.
With the ever-growing commercialization of sports, it’s not a wonder why the pros and the best of the best athletes opt to have their own professional logo.
Perhaps the most notable is Michael Jordan, apart for him we have Michael Schumacher’s awesome logo, Roger Federer’s minimalist logo, Leonel Messi’s edgy logo, and Lebron James’ new logo, among others. The list is long, the designs are memorable and clever. The majority of the athletes with a professional logo use it for different reasons, one of which is to extend their personal brand from a business POV. Like Michael Jordan and his famous Air Jordan shoes and sneakers, Venus Williams also built her sports apparel brand using her clever logo. Easy logo recognition boosts the marketing efforts of these companies.
PRESS RELEASE MAR 18, 2020 11:00 EDT BOSTON, March 18, 2020 (Newswire.com) – BOSTON, March 18, 2020 /Mon Ethos Pro/...