It took Brandon Hendrickson three months to transform his body from simply skinny to the meaty muscular frame he has today. He calls it the “totall transformation” and although it didn’t take long to acheive, it has certainly taken time to maintain, not only his physique, which ripples with strength, but his complete career that includes coaching others who hope to build a better body for themselves.
Brandon calls it “paying it forward,” a concept he not only believes in but lives by. He sees an America filled with diabetics and obesity and wants to play a role in reviving this country’s health on a national level. He works with clients from every state, using text and face time to help them reach their goals, monitoring their diets from a distance, trying a little of this and a little of that until he finally grasps how their bodies respond to the macro nutrients he encourages them to eat.
Before Brandon became a body builder he tried his hand at various other forms of entertainment. In college he was a fashion model. He played in a band. He wrote his own music. He worked hard at his academics but he always felt that his real calling was somewhere on a stage, somewhere in a spotlight, not because he’s vain — he’s not — but because he was drawn to the preen and polish a performer has to have. Even back in high school Brandon moved with the grace of a big cat, skinny, yes, but also with a natural grace and predatory purpose that have, together, taken him to where he is today.
While his “total transformation” happened quickly, Brandon’s career itself has taken time to build. He has had shows where he came in 7th or 8th and had to endure the dissapointment of that. Getting an agent with whom he worked closely has helped him step up his game. It was his agent who suggested he put 20 pounds on his already muscle packed frame and it was his agent who took Brandon from a local performer to a national contender, finally winning Men’s Physique at the Mr. Olympia contest this year which put him in a first place position all over the country.
Humility is important to Brandon. While his body is big his head is not. He is finally tussling with the recognition he has long sought but rather than bring upeneded by all eyes on him he is instead focusing on his next move, on his next competition, on his next macro nutrient meal, on his next weight lifting session, on his next cardio routine. Unlike other atheltes who have on and off seasons, Brandon is always on, always practicing, perfecting, always monitoring his diet, always thinking about his own coaching clients and how to bring their bodies past their own plateaus.
Brandon recognizes that, for him, genetics has played a role in his success. He recently learned, for instance, that his grandfather was a weight lifter. His father, who has been a huge role model for him, was a naturally gifted athlete. Even when Brandon was the skinny high school boy he still had visible abs that drew attention from girls and boys alike. When he finally hit the gym soon after graduating from college his body was primed to respond. Deep in his DNA Brandon has always had the talent and the capacities he today displays.
In part because body building is a full time effort that touches every aspect of his life from what he puts in his mouth to how many hours he logs in the gym, Brandon would like to change how the sport is set up. Small local shows pay their winners just a few thousand dollars, and regional shows not much more. Even at the national level Brandon earns about 20 thousand dollars if he comes in first place. Compare that to what a national football player makes and you’ll see the deep difference in the way the atheltes are compensated. Brandon makes up for the paltry prizes by coaching others but in the long run he’d like to find a way to change how contenders are paid. This is no easy task. Body building does not draw the same kind of crowds that, say, a Celtics game draws. While the athletes are huge the sport is somehow smaller than its competitor cousins like football and baseball where packed stadiums roar and rock the bleachers, where a signed ball can garner thousands on an aution platform. Brandon is not aiming for a million dollar salary but for enough to pay his way in comfort, a salary that reflects the 365 tday raining routine that consumes his every moment. In essence he’d like to pump up the sport that is all about being pumped up. He’d like to generate more national knowledge of body building and what it takes to be the best. Given his capacity for perserverence paired with his natural humility and obvious intelligence, he will probably be successful in this endeavour. Ten, even thirty years down the road Brandon sees himself just as he is now, working to garner attention for the sport he so loves, working with clients who want to transform their own physiques and their own health, and, most of all, continuing to sculpt his own skin and everything that lies beneath it.
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Hair Color: Black
Body type: Athletic
Do you have tattoos: Yes
Do you have any piercings: Yes
Neck Size: 17”
Dress shirt size: Large
Pant size: 33X32
Shoe Size: 9
Q & A
Where were you born?:
Briefly describe your current workout regimen:
Currently on prep..train 7 days a week..cardio hour and a half a day
What is the name and location of the gym that you currently work out at?:
What supplement brands do you currently use?:
Beast sports nutrition
What are your Top 3 songs to workout to?:
Playboy carti-flatbed freestyle
Playboy carti- cash shit
Lil uzi- Pet
Generation Iron 3
to appear in
Generation Iron 3
Traveling across the world including India, Brazil, Europe, Africa, Canada, and the USA – Generation Iron 3 will interview and follow bodybuilders, trainers, experts, and fans to determine what the universal ideal physique should look like. With so many divisions appearing within the bodybuilding leagues – what body type should be championed as the absolute best in the world?